$heff DD Alert (10/27/09) on MMUH.PK (.032) in the growing e-cigarette industry. MMUH has an opportunity to become a big winner in 2010 since it is all about 1st mover advantage in any space! The article below discusses the threat that the electronic cigarette industry poses to the tobacco industry as well as the obtacles & opportunities. The rest of the post focuses on the evolution of the e-cigarette & the business filings of MMUH.PK.


“Big Tobacco Beware, the Next Big Story Stock Could Involve E-Cigarettes”
Big Tobacco Beware, the Next Big Story Stock Could Involve E-Cigarettes -- Seeking Alpha


From an investment perspective, this is the kind of “disruptive technology” which has changed the face of industry and created fortunes for early investors. Just think of a product, if successful, reaches just 10% of the 500 million+ smokers around the world. That’s the kind of potential we’re looking at here.
Best of all there is one publicly traded company leading the way in the e-cigarette revolution. More on that in moment. First, there’s a big back story here with a lot of pitfalls. It’s a complicated situation with politics set to play a big role in the near future.
In the end, this is the perfect situation of how a new technology could revolutionize an entire industry.

OTHER EXCERPTS FROM THE ARTICLE

The established firms are going to pull what strings they can to prevent competition, but they’ll only be able to hold out so long. People want to quit smoking and in countries where e-cigarettes have been outlawed (e.g. Canada) that hasn’t stopped folks from buying them. Change will likely come regardless of the regulation. The regulators just determine who the winners will be and determine when change will be “approved”.
The opportunity in e-cigarettes is astounding (although, I’m holding off a bit to see how the politics plays out a bit further) opportunity to invest in a new cost-saving technology which is sure to be in very high demand.
It’s the perfect example of how change brings great opportunity. At the Prosperity Dispatch we’ve been focusing on emerging technologies like this for a while. Everything from stem cells to human genome applications to viable alternative energy technologies and everything else which have years and years of growth ahead of them as they change the entire landscape of their industries. Now we can add e-cigarettes to the list of “disruptive technologies” to keep an eye on.
Good investing.


There are currently two publicly traded companies in the E-Cig space and those are SFIO.PK & MMUH.PK. RUYNF.PK (The Ruyan Group) does not look like it trades in the U.S.anymore. It was referenced in the article above.

Forward-Looking Events in 2010

1.) “A federal judge is expected to rule soon on whether the FDA has the authority to regulate electronic cigarettes, or e-cigarettes, which contain nicotine but not tobacco.” If the FDA regulates but does not ban e-cigs then the floodgates will open up for the ECIG industry. Even if they regulate then that will be banning to minors but giving adults the freedom to utilize them if they think it is safer. If the FDA is not given the jurisdiction to regulate then MMUH will be a leader in the electronic cigarette industry immediately. 2010 will be a banner year for E-CIGS (according to ECIG President) as the media will put them front and center in the spotlight of a national debate about the safety of E-CIGS vs. A regular cigarette.
2.) MMUH will further announce & discuss their merger with Tzufuma & the contracts and partnerships they have moving forward in 2010. This will add to the 5 million in revenue Tzufuma contributed to the balance sheet in 2009.
3.) “Mr. Freeman further commented: "Our timely production of unaudited financials for MMUH and our bringing Pink Sheets filings towards full compliance is key to the Company's future plans. We will publish TzuFuma's unaudited financial statements for the period of 2nd Qtr-4th Qtr 2009 in early 2010. “ From 12/17/09 PR
4.) "TzuFuma is dedicated to educating the smoking populace at large regarding this alternative way to smoke. While we are not allowed to say that smoking our E-Cigarette brands are any safer than smoking real cigarettes, there are certainly independent studies supporting that claim. There are over 4,000 chemicals which can go into the manufacture of a cigarette, many of them toxic and poisonous, as opposed to 19 ingredients in our products. Personally, I believe the fact that because there are no combustible components and no lighting requirements, in and of itself, this makes the usage of our products inherently safer than a real cigarette from a fire prevention standpoint. The Company's performance so far leads management to believe that we have only seen the tip of the iceberg!" from 12/17/09 PR




Compare/Contrast

Similar business to MMUH.PK is SFIO.PK. Important to note that SFIO has had no revenue and still is in the red. MMUH has almost $5M in revenue with a 69M O/S and float under 25 million while SFIO has a 373M O/S. SFIO ran to .55 last year from under .03 and the MMUH is still at the starting gate!


Mobile Media Unlimited Holdings Inc. Acquires TzuFuma Inc.
MMUH - Update from company press release on 12/17/09:
Mobile Media Unlimited Holdings Inc. Acquires TzuFuma Inc. - Yahoo! Finance


New Invention of 1963: The Smokeless Non-Tobacco Cigarette
http://www.e-cig.org/pdfs/Smokeless-...-cigarette.pdf

Electronic Cigarette Burning Into U.S. Market
Electronic Cigarette Burning Into U.S. Market | NBC Chicago

Inhaling Nicotine Shows No Signs of Leading to Cancer October 30, 2009 9:52 am
On October 1st, we had reported in our blog post Tobacco Kills. E-Cigarettes, Not Sure. So Smoke Tobacco, Siobhan DeLancey, Press Officer at FDA, stated:
“There are no long-term studies on the health effects of just nicotine, minus the tobacco component. We know what smoking tobacco does to the body over the long term,” DeLancey said. “What we want to see are well-designed clinical studies. Personal reports are not enough,” DeLancey said.
A recently published study done in 1996 on the long term effects of inhaled nicotine is now available. Long-term effects of inhaled nicotine. [Life Sci. 1996] - PubMed result

Electronic cigarettes: In need of FDA regulation?
A federal judge is expected to rule soon on whether the FDA has the authority to regulate electronic cigarettes, or e-cigarettes, which contain nicotine but not tobacco.
By Ron Scherer Staff writer of The Christian Science Monitor / October 17, 2009
Electronic cigarettes: In need of FDA regulation? / The Christian Science Monitor - CSMonitor.com
This ruling above could potentially open the floodgates for e-cigarettes and companies. They will sell regardless in a black market as they are doing now with almost 5 mill in revenues as they are sold over the internet and mail. Banning e-cigarettes will not stop them from entry just like banning alcohol during prohibition in the early part of the century. Will be much more readily available in stores. We should know something shortly!

IHUB INFORMATION FROM DREAM
Dream has provided IHUB with a lot of personal experience & insight into E-CIG industry! He created a discussion board on IHUB that discusses the electronic cigarettes!
http://************.advfn.com/boards...board_id=16374
12/22 Good information from Dream regarding conversation w/ CEO on share structure!
http://************.advfn.com/boards...ge_id=44768255

“When people try the ecig from TzuFuma Inc., they get a coupon. They then can sign up for a year and will have supplies delivered to them monthly. The initial money spent on the ecig they bought comes off the initial price when they sign up.”
http://************.advfn.com/boards...ge_id=44787751

Message by DREAM on 12/23/09 regarding share structure
http://************.advfn.com/boards...ge_id=44804230
Just called the T/A again. No change, same as posted in the IBOX from yesterday. Robert (president) is being truthful apparently.

ECIG association President: YouTube - Message From Electronic Cigarette Association President Matt Salmon

Interview with James Watt, Electronic Cigarette Association Vice Chair
Posted October 26, 2009 at 3:53 pm
Interview with James Watt, Electronic Cigarette Association Vice Chair | Electronic Cigarettes by Instead E-Cigarette

SHARE STRUCTURE confirmed from 12/17/09 PR






SHARE EXCHANGE AGREEMENT
http://www.pinksheets.com/otciq/ajax...d.pdf?id=26861

Interim Financial Report- TZU FUMA INC YTD (JUN 09 Oct 09) UNAUDITED

Year to date, the Company has generated just under $5,000,000* (Five Million USD) (*unaudited) in gross sales.
http://www.pinksheets.com/otciq/ajax...d.pdf?id=27201

Good Revenue growth and also turning a profit in this growth industry

Sep 09 rev. $154,721 net income -$278,810
Oct 09 Rev. $551,642 net income +$85,142

http://www.pinksheets.com/otciq/ajax...d.pdf?id=27201

A message from the Electronic Cigarette Association (President):
YouTube - Message From Electronic Cigarette Association President Matt Salmon


Smoking laws of the United States by state
List of smoking bans in the United States - Wikipedia, the free encyclopedia


TSUFUMA Incorporated
https://www.otciq.com/otciq/ajax/sho...d.pdf?id=26859