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Form 8-K for SEWELL VENTURES INC.


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21-Jan-2010

Changes in Control or Registrant



ITEM 5.01 CHANGES IN CONTROL OF REGISTRANT
On Dec. 16, 2009, Sewell Ventures, Inc. and 7Base Consulting, LLC signed an Acquisition Agreement wherein Sewell Ventures, Inc. exchanged 20,000,000 newly issued common shares for 100% of the outstanding membership interests in 7Base Consulting, LLC. This gives 7Base Consulting, LLC's former membership interest holder's control of approximately 68% of the outstanding shares of the Issuer.

Also on Dec. 16, 2009, the Board of Directors elected Scott Ence as Director, President, Secretary and Treasurer of the Issuer.

On January 15, 2010, the Issuers name was changed with the State of Delaware from Sewell Ventures, Inc. to Truesport Alliances, Ltd.

About 7Base Consulting:

Seven Base Consulting, LLC. (Dba "7Base") a Nevada LLC, is a diversified company engaged in the business of designing, manufacturing, selling, distributing, and licensing others the right to resell high quality, branded apparel, sporting goods, fitness equipment, merchandise, training centers and events under their own brand image. In addition, 7Base generates additional revenues through the sale of consulting, media, and entertainment services related to the mixed martial arts industry.

7Base is focused on establishing and positioning its private labeled products and services primarily within the skyrocketing growth sport of Mixed Martial Arts ("MMA"). Operations started in November of 2008. MMA is one of the fastest growing sports in the United States. The lightning fast pace, use of multiple martial arts, and new breed of modern day athletes have audiences riveted at this new phenomenon. We believe that the connection with mixed martial arts greatly influences the buying choices made by our target consumers as these events are broadcast to a global audience by television, the internet, movies and magazines. People are attracted to the venues in which these events are performed and the values they represent, including individual expression, adventure and creativity.

7BASE STRATEGY

7Base is building an unprecedented portfolio of products and services for an audience of consumers who thrive on the energy of mixed martial arts. As the equipment and cage supplier to MMA's elite, we are first establishing our authenticity as a functional and respected equipment supplier to the MMA community. From there we continue to seek ways to expand our scope of consulting services within the MMA professional ranks by offering opportunities that have eluded most brands in the MMA industry. By tightly coupling our company to the fastest growing mainstream sport in the U.S., we have positioned 7Base to be a mainline supplier of goods and services to the premier brands in the MMA industry.

Large and Growing Market

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Mixed Martial Arts (MMA) is the fastest growing mainstream sport in U.S. Based on Pay-Per-View numbers and online interest, mixed martial arts has surpassed both World Wrestling (WWE) and Boxing.

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Key MMA fan demographic is the highly coveted 18 to 34 year old male bracket.

Resource Efficient Business Model

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Limited investment required for inventory and fixed assets as partners assume back-end fulfillment.

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Limited investment required for A/R as consulting, equipment, training centers, and event service customers make significant deposits in advance of 7Base's fulfillment.

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Limited investment required for general marketing expense as brands we consult and private label for are required to invest their resources in the promotion and advertising of their respective products.



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The following are divisions/business functions of 7Base with respective Investment considerations:
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Manufacturing - Currently in Operation

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Private Label of TapouT equipment, sold through "TapouT.com" and "TapouTworldwide.com" websites - Status: Active.

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Private Label of UFC Gym equipment - Status: 7Base has built and installed the equipment for UFC's first gym in Concord, California. No agreement has been signed.

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Private Label of Dollamur/Swain equipment, sold through "dollamur.com" and "swainmats.com" websites - Status: Development phase

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Private Label of Century equipment, to be sold through "centurymartialarts.com"
- Status: Development phase

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MMA-themed training centers Licensing - Currently in operation

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Master Licensing Agreement for TapouT Training Center(s): Status: Active

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The following locations are currently active and operating:

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Las Vegas, Nevada

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Antelope Valley, California

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The following locations have signed their license agreements and are currently in the build-out phase

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Gatineau, Quebec, Canada

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Boston, Massachusetts

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The following locations are currently in development:

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Los Angeles, California

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Grand Terrace, California

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Boise, Idaho

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North Berg, New Jersey

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Reno, Nevada

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Columbia, South Carolina

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Strategic partnership with Gold's Gym Franchisee's for TapouT MMA Club(s):
Status: Active.

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The following locations are active and operating:

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Las Vegas (Summerlin), Nevada

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Las Vegas (Green Valley), Nevada

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San Diego (Point Loma), California

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The following locations are currently in development:

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Phoenix, Arizona

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Master Licensing Agreement for Strikeforce Zones(s): Status: Development phase.

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Master Licensing Agreement for Clinch Gear Training Center(s): Status:
Development phase.

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Training Center related consulting services, Design and Build-out - Currently in Operations

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MMA event consulting and fulfillment - Currently in Operation

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New & Existing MMA events

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UFC/Budlight Hotel Super Bowl Week - Current, Active

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Affliction - Current, Active

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Strikeforce - Current, Active

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Maximum Fighting Championship(Canada) - Current, Active

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King of the Cage - Current, Active

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TrueSport MMA - Current, Active

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WCA - Current, Active

Scott Ence-President, Secretary, Treasurer, Director of Truesport Alliances, Ltd and a Manager of 7Base Consulting



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With over twenty-one (21) years of experience in the health and fitness industry, Mr. Ence laid the ground work for many of the industries cutting edge business models. Getting started as the sales manager for Mega Pro Sports Nutrition Company, Mr. Ence gained the experience necessary to open and operate four (4) Max Muscle Sports Nutrition Stores. After successfully building all four (4) of his stores to be in the top ten (10) of the existing one hundred ten
(110) locations, Mr. Ence sold them back to Max Muscle in 2002. During this time, Mr. Ence also owned and operated a Nutrition Distribution Company which served Nevada and Arizona for five (5) years in addition to an Anti-aging clinic for four (4) years.
For the most recent years, Mr. Ence has owned and operated "Fight Club Las Vegas" which has now evolved into the "TapouT Research & Development Training Center."

Additional Key 7Base Personnel:

Stuchlik, Brent

A former U.S. Army Ranger, Brent brings in an impeccable work ethic and a true understanding of developing and adapting operating systems to changing environments. For the last ten years he has been enveloped in all aspects of the mixed martial arts community. Starting with an undefeated record in both professional muay thai and mixed martial arts competition to developing training programs for world champion athletes, Brent understands the functionality behind the systems needed to create an unparalleled operational plan.

Brent graduated from the training side of mixed martial arts and fitness to the management of some of the most profitable gyms in the country approximately six years ago. His operational experience began with managing City Boxing in San Diego and progresses to developing Southern California's first fully functional MMA gym for the Boxing Club in San Diego as well. In 2006, Brent joined the Throwdown Industries, Inc. team to consult on development mixed martial arts facilities. Since that time, Brent has overseen the development of some of the country's top training centers. A few examples are: Xtreme Couture Las Vegas, Vancouver, West Palm Beach and New York (Randy Couture); The Lab (Royce Gracie); Alliance Training Center; Throwdown Elite Orem and San Diego.

Quipotla, Kekoa

A global image maker and marketer with 12 years experience in the worlds of sports, travel, hospitality, lifestyle and entertainment, Kekoa has created and executed marketing plans, licensing programs, advertising campaigns, special events and public relations for major companies, world class athletes, music artist, celebrities and hotels.